On a summer evening, two friends met to discuss their shared passion: organizing memorable events where people can connect authentically and enjoy unique moments. As they talked about what truly makes a party special, one of them wrote the word "intOOit" in a notebook, highlighting the two "O"s.

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"OO" — these weren’t just two letters; they were powerful symbols. The first "O" represented the eye that sees, observing each person’s subtle qualities, and the second "O" symbolized the circle, a mark of unity and togetherness. Thus, "intOOit" became a metaphor for a place where people don’t just attend but feel seen, included, and part of a larger whole.

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From this idea, the brand "intOOit" was born—a series of pop-up parties that aren’t just events but experiences. Each party is designed to bring people closer, to foster authentic connections, and to transform each participant into an "OO"—someone who sees and is seen, someone who is part of a greater whole.

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Starting from intimate parties held in unconventional spaces, "intOOit" grew and evolved into a brand known for its ability to bring together people with the same vibes, in places where positive energy and unity are ever-present. Each event is an expression of the idea that, when we are truly present and connected, magic happens naturally.

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Thus, "intOOit" is not just a name but a promise—to turn every gathering into a memorable experience, where each participant feels part of a greater unity.